JCA Readiness
Prepare for EU JCA with clarity and confidence.
The Challenge:
EU JCA is reshaping how evidence is planned and coordinated across teams and markets.
Many sponsors are navigating new expectations for alignment, patient input and documentation.
Our Insight:
JCA isn’t just a regulatory process – it is a cross-functional coordination challenge.
The teams that prepare early, align roles and organise insight consistently will move faster when timelines tighten.
Our Solution:
Through RAREready™, our modular readiness framework, we help sponsors:
- align HQ, regional teams and affiliates
- clarify likely expectations and planning considerations
- organise and structure patient insight early
- prepare clear, traceable evidence inputs for downstream partners
- coordinate effectively across EU markets


Patient Identification
Find and reach the right patients earlier.
The Challenge:
In rare disease, many patients remain undiagnosed or misdiagnosed for years.
Traditional recruitment and awareness approaches struggle to reach small, dispersed populations.
Our Insight:
Earlier identification requires more than data – it needs behavioural insight, digital fluency and a deep understanding of the diagnostic journey.
Our Solution:
We take an ethically grounded, precision-driven approach to understanding and reaching hidden populations:
- behaviour-based journey mapping (AI-supported)
- digital awareness and pathway segmentation
- co-designed outreach strategies with patient groups
- integration with advocacy, clinician and centre networks
Advocacy & Education
Co-create programmes that build trust and strengthen awareness.
The Challenge:
Many advocacy efforts feel fragmented or superficial, limiting their impact and making it harder to build trust in rare disease.
Our Insight:
Effective advocacy is co-created with communities, grounded in insight and supported by meaningful digital ecosystems.
Our Solution:
We help teams develop advocacy and education initiatives that resonate and deliver value:
- digital ecosystem and influence mapping
- co-created awareness and education programmes
- supportive literacy materials developed with patient groups
- practical tools for patients, caregivers and HCPs

Why Modular Matters
Our modular approach means you only invest in what is genuinely required — whether that’s a full readiness programme or a single insight tool.
We integrate seamlessly with internal teams, agencies and affiliates, ensuring alignment without duplication.