Solving the Hardest Problems in Rare Disease Access

At swii.ch, we help rare-disease teams move from insight to impact - from finding the right patients, to building meaningful advocacy, to preparing early for EU JCA.

Our work blends behavioural science, digital innovation and patient insight to support confident, coordinated access planning.

JCA Readiness

Prepare for EU JCA with clarity and confidence.

The Challenge:
EU JCA is reshaping how evidence is planned and coordinated across teams and markets.
Many sponsors are navigating new expectations for alignment, patient input and documentation.

Our Insight:
JCA isn’t just a regulatory process – it is a cross-functional coordination challenge.
The teams that prepare early, align roles and organise insight consistently will move faster when timelines tighten.

Our Solution:
Through RAREready™, our modular readiness framework, we help sponsors:

  • align HQ, regional teams and affiliates
  • clarify likely expectations and planning considerations
  • organise and structure patient insight early
  • prepare clear, traceable evidence inputs for downstream partners
  • coordinate effectively across EU markets

Patient Identification

Find and reach the right patients earlier.

The Challenge:
In rare disease, many patients remain undiagnosed or misdiagnosed for years.
Traditional recruitment and awareness approaches struggle to reach small, dispersed populations.

Our Insight:
Earlier identification requires more than data – it needs behavioural insight, digital fluency and a deep understanding of the diagnostic journey.

Our Solution:
We take an ethically grounded, precision-driven approach to understanding and reaching hidden populations:

  • behaviour-based journey mapping (AI-supported)
  • digital awareness and pathway segmentation
  • co-designed outreach strategies with patient groups
  • integration with advocacy, clinician and centre networks

Advocacy & Education

Co-create programmes that build trust and strengthen awareness.

The Challenge:
Many advocacy efforts feel fragmented or superficial, limiting their impact and making it harder to build trust in rare disease.

Our Insight:
Effective advocacy is co-created with communities, grounded in insight and supported by meaningful digital ecosystems.

Our Solution:
We help teams develop advocacy and education initiatives that resonate and deliver value:

  • digital ecosystem and influence mapping
  • co-created awareness and education programmes
  • supportive literacy materials developed with patient groups
  • practical tools for patients, caregivers and HCPs

Why Modular Matters

Our modular approach means you only invest in what is genuinely required — whether that’s a full readiness programme or a single insight tool.

We integrate seamlessly with internal teams, agencies and affiliates, ensuring alignment without duplication.

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